PDF Ebook Fundraising Analytics: Using Data to Guide Strategy

PDF Ebook Fundraising Analytics: Using Data to Guide Strategy

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Fundraising Analytics: Using Data to Guide Strategy

PDF Ebook Fundraising Analytics: Using Data to Guide Strategy

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Review

"….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy" and that's what the book delivers." (CharityChannel.com, June 6, 2008)

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From the Inside Flap

Fundraising Analytics "As long as your focus remains on the donor, your data-driven strategies will evolve to benefit your organization. To be guided by data means to be guided by donors. Donors are the remarkable coefficients in high-results equations. If you plug them into your formula, your results will be extraordinary." —From Fundraising Analytics Today's successful nonprofits use information as a resource implemented in their organizational culture and realize that having an authentic vision for analytics is the key to successful fundraising. Fund-raising Analytics shows nonprofit executive directors, fundraising managers, directors of development, planned giving officers, and consultants how to turn their organizational data—with an appropriate focus on donors—into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. Written by Joshua Birkholz, a leading practitioner and creative thinker in the world of analytics and philanthropy, to help nonprofits recognize the opportunities provided by fundraising analytics, this innovative book explores how analytics can be optimally used to drive success in fund-raising. It provides step-by-step instructions for conducting analysis in-house, with invaluable advice on how to: Understand your constituents Identify potential prospects for major and planned giving Develop campaign planning including capacity analysis and pyramid design Build a data-driven prospect management system Develop metrics to gauge and guide your success Select data for mining Broaden your support base Build a model to predict giving at your organization Organizations are seeing remarkable results through development of sophisticated systems for understanding their customers and using data to guide strategy. Part of the Wiley/AFP Fund Development Series, Fundraising Analytics is an easy-to-use, relevant book that can be used by all development officers with a vision towards deepening connection with donors and increasing nonprofit fundraising.

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Product details

Hardcover: 240 pages

Publisher: Wiley; 1 edition (April 4, 2008)

Language: English

ISBN-10: 047016557X

ISBN-13: 978-0470165577

Product Dimensions:

6.4 x 0.9 x 9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#280,831 in Books (See Top 100 in Books)

I recently started working as a prospect researcher. I have a background in library science, and so I was comfortable with the research portion of the job, but wanted more handle on the data analytics side of things. This book provided a firm foundation for a variety of subjects for the whole fundraising staff. I thought the material was concise and very useful. Some of it was a little over my head, since I finished the book before I started the job, but I currently have the book on my desk for reference, and I am sure it will be dogeared in no time.

Well organized, well written, that lays good foundation to fundraising analytics. I found this book better overall, when compared to others.

It's not exactly a page-turner, but the information contained within breaks down the science of fundraising in a manner that is consistent with modern data-driven marketing programs. Anyone in the non-profit world responsible for building a community support around his or her organization should take a look at this book.

This text gave me my beginning in fundraising analytics. I refer to it monthly at work.

I loved this book. I have not read another book like it regarding nonprofit fundraising. It strikes me as kind of odd that one has not been previously written. But now one has! Awesome. Use it to establish a data-driven approach to fundraising in your nonprofit organization. There are 9 chapters in this book as follows:1. Overview of fundraising analytics2. Understanding your constituents3. Analytics and prospects4. Analytics and campaign planning5. Data-driven prospect management6. Annual giving analytics7. Selecting data for mining8. Descriptive analysis: Basic statistics and scoring models9. Regression analysisSo much of fundraising involves building a database of donors. Then building relationships with the donors who want to get more involved with the organization. But how does a fundraiser funnel that database of donors into a filter so the donors with the commitment, connection, and capacity can be fully hosed down? The answer: fundraising analytics.This book covers it all when it comes to fundraising analytics. And what it doesn't tell you can be easily dreamed up by the reader as she reads along. I particularly enjoyed the first Appendix entitled "Final Thoughts on Fundraising Analytics." However, I think it should have been included as a conclusion in the main body of the book. And the glossary included as an appendix was good, too. 5 stars!PS. Don't expect to learn what tools or computer programs one should use to make all this analysis happen. But that is best saved for another book that I don't think has been written.

If you're looking for a book to help you get started with an analytics program in your fundraising organization, this is it. Both the curious executive and the eager analyst will get use out of this book. I refer to this book time and time again. It teaches how to build a RFM model, and also provides a walk through of building a predictive model using SPSS.

I had an opportunity to meet Josh when he consulted with the college where I worked. When he came in and taught our Advancement Services Team how to use predictive modeling, it was transformative. We began fundraising more effectively and saw net proceeds and ROI increase. Josh's book is a MUST READ for all fundraising professionals.

There are just some things that we should read, and Josh's book is one of them. It's not sexy, but it sure is satisfying to understand how to dig the ore out of the goldmine that is your database.

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Fundraising Analytics: Using Data to Guide Strategy PDF

Fundraising Analytics: Using Data to Guide Strategy PDF

Fundraising Analytics: Using Data to Guide Strategy PDF

Fundraising Analytics: Using Data to Guide Strategy PDF